Copia Global Inc (“Copia”) is a consumer catalog order and delivery system for nonperishable household goods serving Base of the Pyramid consumers in the developing world.
By making accessible a wide range of consumer goods from thread to sewing machines, from nails to hammers, from matches to solar lights, Copia’s mission is to improve the quality of life of people in rural villages transforming them into empowered global consumers. Much as the Sears catalog revolutionized life in the pioneer days of the United States and Amazon revolutionized life in the internet age, the Company will apply many of the same marketing and distribution concepts to this huge untapped market.
People in the peri-urban and rural areas of the developing world remain under-served with no affordable access to the basic necessities of life. In need of everything from healthcare supplies to home wares, rural consumers are punished by both their limited purchasing power and by where they live. The combination of these two challenges has discouraged traditional consumer goods retailers from selling to this market. For example, approximately one third of the world’s population lacks access to any form of healthcare including basic medicines as simple as aspirin.
Led by CEO Crispin Murira, Copia launched a one year pilot in Nairobi, Kenya in August 2012. Sales exceeded expectations, providing proof of concept for this revolutionary idea. In September 2013, Copia officially launched the business and is now expanding its presence in and around Nairobi. Meaning "abundance" in Latin, Copia was founded by Jonathan Lewis and Tracey Turner.