
Copia Global Launches Branded Ndengu, Njahi and Kamande in Kenya
Copia Global, the B2C e-commerce platform designed to serve the rapidly growing 800 million middle and low-income African consumer market, has launched new private label
Copia is currently serving customers and rapidly growing in Kenya and Uganda with additional East African and West African countries expected in the next two years.
Using a mobile application, a network of over 30,000 agents, and seamless logistics systems, Copia provides access to essential products at affordable prices to over 1.6 million customers.
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MIDDLE TO LOW-INCOME AFRICAN CONSUMERS
With a network of over 40,000 digital-enabled Agents across Kenya and Uganda, 2 million customers and over 13 million orders to date, Copia provides a seamless shopping experience to all customers regardless of their income level, access to technology, or location.
We provide access to a previously underserved market of middle to low-income African consumers. People who do not have internet access can still make purchases through our digitally enabled agents and our frequently updated print product catalogues. Copia’s e-commerce platform is designed to meet the specific needs of Africa’s growing middle- to low-income consumers, saving them time and money.
Copia leverages cutting-edge technology that links middle and low-income consumers to a variety of quality products that are delivered at their convenience. Consumers can now access life-enhancing products at affordable prices, saving them from travelling to urban retail centers or from simply not having access to them.
Copia avails to its stakeholders (Agents, manufactures, and customers) a logistical ecosystem that allows for an efficient, seamless, and end-to-end linkage across the supply chain. This ecosystem is also linked to global manufacturers and is bringing high-quality products at the lowest possible cost to the customer.
Copia suppliers and manufacturers benefit from the sophisticated data collected. This data, associated analytics, and dashboards provide brands and stakeholders with critical information about the market landscape and consumption behaviors.
By employing best-in-class payment options, Copia enables all consumers, even the unbanked, to transact through cash or mobile money.
We serve our customers through three main channels:
Copia Agents are small business owners in rural and peri-urban areas who are empowered to place orders on customers’ behalf, take payments, and serve as convenient delivery points.
Copia Customers who do not have access to smartphones or the internet are easily able use USSD short code *874# in Kenya and *284*874# in Uganda to buy essential goods.
Copia e-commerce website enables Customers to seamlessly browse through our catalogue of over 4000 products and place their orders.
Agents place orders using the Copia App and SMS technology. Each order includes the end customer phone number so that buying patterns can be analyzed.
Agents make payments using mobile money.
Both Agents and customers receive order confirmations and delivery information through SMS.
Order processing and fulfilment is automated in our custom-designed ERP.
Orders are QR coded and stickered to goods for scanability at all stages.
Delivery teams use a Delivery App to confirm delivery to Agents.
Warehousing and Logistics use advanced real-time dashboards to monitor progress on kitting and delivery
Copia Global, the B2C e-commerce platform designed to serve the rapidly growing 800 million middle and low-income African consumer market, has launched new private label
Copia Global has announced a new state-of-the-art Fulfillment Centre in Kampala as well the addition of its 12th Depot in Kenya as it progresses initiatives
NAIROBI, Kenya – 6 October 2022 – Copia Global has announced new appointments to its leadership as the organisation deepens its focus on regional growth