A Dutchman born and raised in Latin America, Peter has a Masters in Economics from Erasmus University. For the last 20 years of his career, he has worked all over Africa (23 markets!) for Unilever, DIAGEO, Smollan & SCANAD, and Phatisa – where he is currently Senior Partner. Peter has lived in Zimbabwe, Mozambique, Tanzania, Kenya, South Africa, and Mauritius and has been a Copia board member since the beginning. Happiness to him is being on the ground and rolling up his sleeves.