Copia Global, a fast-growing mobile commerce platform built to serve middle to low-income African consumers, has scooped three awards at the Kenya 2021 E-commerce awards. Recognizing online retailers that are contributing to removing barriers in e-commerce and excellence in the sector, Copia was awarded Best in e-Commerce DIY, Paint and Building Materials, Best e-Commerce Customer Service and Best COVID Continuity.
Tim Steel, Copia Global Chief Executive Officer, said: “We are pleased to be among well-established, rapid-growing and profitable e-commerce brands recognised for contributing to the transformation of online retail in Kenya. These awards are a testament to the passion of our team of more than 1,200 full-time and contract employees. Our story is that of empowerment, as we strive to create access for consumers to affordable quality products while at the same time empowering our local agents to boost their financial status and expand their businesses. By focusing on providing quality service and access to essential products, we are making shopping convenient for Copia customers and agents.”
Established in 2013, Copia leverages cutting-edge technology that links middle and low-income consumers to a variety of products. Copia’s technology allows agents and customers to make orders through their mobile phones and maintain real-time communication which alerts both agents and customers about order confirmations and delivery information. Through this technology, Copia delivers high-quality products at the lowest possible cost and at the convenience of the customer thereby linking global manufacturers to consumers.
Catherine Mudachi, Copia Global Vice President Marketing, said: “When we launched operations seven years ago, we embarked on a goal to serve middle and low-income African consumers who were being left out of formal retail and e-commerce. Through our innovative mobile commerce platform, we have so far successfully fulfilled more than five million orders and have served more than one million customers. These awards make us incredibly proud and reinforce us in what we do. We will continue to improve the livelihoods and standards of living for our customers in Kenya, Uganda and the rest of Africa.”
Kenya E-commerce Awards aim at encouraging enterprises to embrace technology in business amid the ever-expanding digital space, with more and more consumers looking for affordable convenience from both service and goods providers. The timing of the Kenya Ecommerce awards is fortunate as Kenya has made significant strides in digitizing and creating an enabling environment for businesses and trade to flourish, more so within the digital space. Approximately 9% of Kenyans are regular e-commerce users, with the number growing with every passing day.