Analysts at StockApps.com predict the revenue for e-commerce in Africa will hit $46.1 billion by 2025, which is causing a flurry of investments and inward movement. Tim Steel, CEO of COPIA Global, a unique e-commerce platform in Uganda that targets middle and low-income segments, sees e-commerce as a revolution in access:
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Shaping the Future of Retail in Africa: A Landscape of Diversity and Opportunity
In Kenya, Copia Global leverages the trust consumers have in shopkeepers to persuade them to buy products from their e-commerce site. Once an order is
