For Investors

The potential

Consumer spending accounts for 60% of African economic growth, $680B of which is driven by the middle class alone

global economy

The global economy is missing out on a massive, untapped, high growth market opportunity. There are 750 million middle and low-income African consumers who spend $680B per year. Formal retail and e-commerce cannot reach the vast majority of them, but Copia’s mobile commerce platform can.

Leveraging a network of digitally-enabled, locally based agents who operate as ordering and delivery points, we meet consumers where they are – online or offline. Despite poor road infrastructure and no addresses, we have facilitated innovative tech-enabled logistics operations that achieve fast and convenient delivery costs.

The potential

Innovation

Copia customer using mobile commerce

Mobile Commerce

Copia leverages cutting-edge technology that links middle and low-income consumers to a variety of quality products that are delivered at their convenience. Consumers can now access life-enhancing products at affordable prices, saving them from travelling to urban retail centers or from simply not having access to them.

Logistics

Copia avails to its stakeholders (agents, manufactures, and customers) a logistical ecosystem that allows for an efficient, seamless, and end-to-end linkage across the supply chain. This ecosystem is also linked to global manufacturers and is bringing high-quality products at the lowest possible cost to the customer.

Data & Analytics

Copia suppliers and manufacturers benefit from the sophisticated data collected. This data, associated analytics, and dashboards provide brands and stakeholders with critical information about the market landscape and consumption behaviors.

Fintech

By employing best-in-class payment options, Copia enables all consumers, even the unbanked, to transact through cash or mobile money.

The Touchpoints

Platforms

We serve our customers through three main platforms:

Agent Shops

Where customers can browse through our print catalogs, select their desired products and place their orders through the agents.

USSD

Where customers can use the USSD code *874# to place their orders.

E-commerce

Where customers can use our website www.copia.co.ke to browse through our products and place their orders.

Our Technology

Mobile

Mobile ordering

Agents place orders using the Copia App and SMS technology. Each order includes the end customer phone number so that buying patterns can be analyzed.

Digital Payments

Agents make payments using mobile money.

Real Time Communication

Both Agents and customers receive order confirmations and delivery information through SMS.

Automated Processing

Order processing and fulfilment is automated in our custom-designed ERP.

QR Coding

Orders are QR coded and stickered to goods for scanability at all stages.

Mobile Delivery Tracking

Delivery teams use a Delivery App to confirm delivery to Agents.

Sophisticated Logistics Software

Warehousing and Logistics use advanced real-time dashboards to monitor progress on kitting and delivery

The Numbers

Facts and figures

Copia founded in 2013 to serve middle to low income African consumers

Over 500 employees as at June 2021

Uganda office Launched in May 2021

25,000+ Agents serve as ordering & delivery points

77% of Copia Agents are women, contributing to the financial well-being of their communities

Serving over 1M+ Customers Today

More than 30% increased income for Agents while enhancing foot traffic to their shops

investment-growth-money-profit-bag

$52 M in series A, B and C funding secured

Delivers to 22% Kenya’s middle to low-income population

Contributing $6M+ economically in the communities we serve

Copia Network

Our foot print & delivery network

Copia’s current delivery region covers 22% of Kenya’s rural population, with expansion happening all the time. We currently deliver to all or part of the following 8 Counties in Central Kenya, Western Kenya, and Rift Valley: Here is a list of where we can be found;

  1. Nairobi
  2. Embu
  3. Meru
  4. Kiambu
  5. Kirinyaga
  6. Machakos
  7. Murang’a
  8. Nakuru
  9. Nyandarua
  10. Nyeri
  11. Tharaka Nithi
  12. Kericho
  13. Kisii
  14. Western Kenya

We have also launched our Uganda office with the goal of becoming a pan-African and global organization in the next five years.

Delivery Network

Copia has built a network of more than 25,000+ Agents, small shopkeepers who serve as ordering and delivery points across parts of Kenya. This allows customers to choose how they interact and shop with Copia – online on www.copia.co.ke or offline through the Agent.

Copia Network

Responsible sourcing

We offer our suppliers unrivalled, direct route to a large, previously anonymous customer base. We partner with key suppliers during community activations and other marketing promotions to increase awareness and sales of their products. Our customer market intelligence enables us to share valuable insights on products with our suppliers, and by harnessing mobile technologies, a network of local Agents and proprietary logistics systems, Copia is able to fulfill orders on time and in full.

Investor Inquiries

Investor Enquiries

For more information on investment opportunities, please leave your details below and we will send you our investor kit filled with helpful content for your review. Also, one of our representatives will reach out to respond to any queries you may have.