Consumer spending accounts for 60% of African economic growth, $680B of which is driven by the middle class alone
The global economy is missing out on a massive, untapped, high growth market opportunity. There are 750 million middle and low-income African consumers who spend $680B per year. Formal retail and e-commerce cannot reach the vast majority of them, but Copia’s mobile commerce platform can.
Leveraging a network of digitally-enabled, locally based agents who operate as ordering and delivery points, we meet consumers where they are – online or offline. Despite poor road infrastructure and no addresses, we have facilitated innovative tech-enabled logistics operations that achieve fast and convenient delivery costs.
Copia avails to its stakeholders (agents, manufactures, and customers) a logistical ecosystem that allows for an efficient, seamless, and end-to-end linkage across the supply chain. This ecosystem is also linked to global manufacturers and is bringing high-quality products at the lowest possible cost to the customer.
Data & Analytics
Copia suppliers and manufacturers benefit from the sophisticated data collected. This data, associated analytics, and dashboards provide brands and stakeholders with critical information about the market landscape and consumption behaviors.
By employing best-in-class payment options, Copia enables all consumers, even the unbanked, to transact through cash or mobile money.
We serve our customers through three main platforms:
Facts and figures
Copia founded in 2013 to serve middle to low income African consumers
Over 500 employees as at June 2021
Uganda office Launched in May 2021
25,000+ Agents serve as ordering & delivery points
77% of Copia Agents are women, contributing to the financial well-being of their communities
Serving over 1M+ Customers Today
More than 30% increased income for Agents while enhancing foot traffic to their shops
$52 M in series A, B and C funding secured
Delivers to 22% Kenya’s middle to low-income population
Contributing $6M+ economically in the communities we serve
Our foot print & delivery network
Copia’s current delivery region covers 22% of Kenya’s rural population, with expansion happening all the time. We currently deliver to all or part of the following 8 Counties in Central Kenya, Western Kenya, and Rift Valley: Here is a list of where we can be found;
- Tharaka Nithi
- Western Kenya
We have also launched our Uganda office with the goal of becoming a pan-African and global organization in the next five years.
Copia has built a network of more than 25,000+ Agents, small shopkeepers who serve as ordering and delivery points across parts of Kenya. This allows customers to choose how they interact and shop with Copia – online on www.copia.co.ke or offline through the Agent.
We offer our suppliers unrivalled, direct route to a large, previously anonymous customer base. We partner with key suppliers during community activations and other marketing promotions to increase awareness and sales of their products. Our customer market intelligence enables us to share valuable insights on products with our suppliers, and by harnessing mobile technologies, a network of local Agents and proprietary logistics systems, Copia is able to fulfill orders on time and in full.
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