Afra is an experienced commercial strategy leader with a proven ability to unlock new markets, drive innovation, and streamline processes across FMCG and retail sectors. Her diverse experience encompasses both developed and emerging markets, where she has excelled nurturing high-performing teams in both consulting and startup environments. Prior to Copia, Afra held positions at Accenture Strategy, Getir (a quick-commerce unicorn), and Nestle.
At Copia, Afra leads strategic sales and margin growth initiatives. This translates to managing product assortment to ensure product market fit; crafting promotional strategies that resonate with customer preferences and buying habits; vendor management to secure the best products at competitive prices and delivering exceptional value to Copia’s customers.
