Shaping the Future of Retail in Africa: A Landscape of Diversity and Opportunity

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In Kenya, Copia Global leverages the trust consumers have in shopkeepers to persuade them to buy products from their e-commerce site. Once an order is confirmed, Copia delivers the products to the agent within 48 hours, allowing even non-tech-savvy consumers to order online, while small shop owners generate income through commissions.

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