Copia Global announces the company has raised $50 million in a Series C equity round led by Goodwell Investments. Copia is the first and only
Consumer spending accounts for 60% of African economic growth, with the middle-class alone accounting for $680 billion.
Middle to low-income consumers account for 750 million of Africa’s 1.2 billion consumers. Copia serves this high-growth market where traditional retail and e-commerce are unable to reach by leveraging mobile technologies and a network of local agents and proprietary delivery systems.
Copia provides a platform for these customers to gain access to a wide range of products that are delivered at their convenience. We are uniquely positioned to capitalize on key African megatrends such as a rapidly growing, young population with rising purchasing power and rapid adoption of mobile services.
How Copia works
Copia makes it easy for consumers to order and receive goods. Here's how we do it
what we do
Copia is Leapfrogging Retail
We provide access to a previously underserved market of middle to low-income African consumers. People who do not have internet access can still make purchases through our digitally enabled agents and our frequently updated print product catalogues. Copia’s e-commerce platform is designed to meet the specific needs of Africa’s growing middle- to low-income consumers, saving them time and money.
How Copia Works
We serve our customers through three main channels:
Mobile & E-commerce
Copia leverages cutting-edge technology that links middle and low-income consumers to a variety of quality products that are delivered at their convenience. Consumers can now access life-enhancing products at affordable prices, saving them from travelling to urban retail centers or from simply not having access to them.
Copia avails to its stakeholders (Agents, manufactures, and customers) a logistical ecosystem that allows for an efficient, seamless, and end-to-end linkage across the supply chain. This ecosystem is also linked to global manufacturers and is bringing high-quality products at the lowest possible cost to the customer.
Data & Analytics
Copia suppliers and manufacturers benefit from the sophisticated data collected. This data, associated analytics, and dashboards provide brands and stakeholders with critical information about the market landscape and consumption behaviors.
By employing best-in-class payment options, Copia enables all consumers, even the unbanked, to transact through cash or mobile money.
How we serve our customers
How we serve our customers
Facts and figures
Uganda Launched in May 2021 and currently serving Customers across 84 major towns & trading centres To-date
8,000+ Agents serving as ordering & delivery points in 84 major towns & trading centres
90% formal onboarded suppliers both for trade & non-trade items
Serving over 35,000 customers
Copia in the News
News from across the Region
The Expansion Will Enable Millions Of Ugandans To Access High Quality And Affordable Products The expansion will bring high-quality and affordable products to millions of