E-commerce for 750 million Middle to Low-Income Africans

Using a mobile application, a network of over 30,000 agents, and seamless logistics systems, Copia provides access to essential products at affordable prices to over 1.6 million customers.

Kenya, Uganda

and counting...

Copia is currently serving customers and rapidly growing in Kenya and Uganda with additional East African and West African countries expected in the next two years.


Agents to date

Over 35,000+


Over 250,000+

orders delivered to date

The potential

Consumer spending accounts for 60% of African economic growth, with the middle-class alone accounting for $680 billion.

Middle to low-income consumers account for 750 million of Africa’s 1.2 billion consumers. Copia serves this high-growth market where traditional retail and e-commerce are unable to reach by leveraging mobile technologies and a network of local agents and proprietary delivery systems.  

Copia provides a platform for these customers to gain access to a wide range of products that are delivered at their convenience. We are uniquely positioned to capitalize on key African megatrends such as a rapidly growing, young population with rising purchasing power and rapid adoption of mobile services.

How Copia works

Copia makes it easy for consumers to order and receive goods. Here's how we do it

what we do

Copia is Leapfrogging Retail

We provide access to a previously underserved market of middle to low-income African consumers. People who do not have internet access can still make purchases through our digitally enabled agents and our frequently updated print product catalogues. Copia’s e-commerce platform is designed to meet the specific needs of Africa’s growing middle- to low-income consumers, saving them time and money.

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the potential

How Copia Works

We serve our customers through three main channels:

Mobile & E-commerce

Copia leverages cutting-edge technology that links middle and low-income consumers to a variety of quality products that are delivered at their convenience. Consumers can now access life-enhancing products at affordable prices, saving them from travelling to urban retail centers or from simply not having access to them.


Copia avails to its stakeholders (Agents, manufactures, and customers) a logistical ecosystem that allows for an efficient, seamless, and end-to-end linkage across the supply chain. This ecosystem is also linked to global manufacturers and is bringing high-quality products at the lowest possible cost to the customer.

Data & Analytics

Copia suppliers and manufacturers benefit from the sophisticated data collected. This data, associated analytics, and dashboards provide brands and stakeholders with critical information about the market landscape and consumption behaviors.


By employing best-in-class payment options, Copia enables all consumers, even the unbanked, to transact through cash or mobile money.

How we serve our customers

Customer Channels

Agent Shops

Customers browse through our printed catalogs, select their products and place orders through our Agents.


Where customers can use the USSD code *874# to place their orders.

How we serve our customers

The Technology


Mobile ordering

Agents place orders using the Copia App and SMS technology. Each order includes the end customer phone number so that buying patterns can be analyzed.

Automated Processing

Order processing and fulfilment is automated in our custom-designed ERP.

Real Time Communication

Both Agents and customers receive order confirmations and delivery information through SMS.

Complex Logistics Software

Warehousing and Logistics use advanced real-time dashboards to monitor progress on kitting and delivery

QR Coding

Orders are QR coded and stickered to goods for scanability at all stages.

Mobile Delivery Tracking

Delivery teams use a Delivery App to confirm delivery to Agents.

Digital Payments

Agents make payments using mobile money.

The Numbers

Facts and figures

Uganda Launched in May 2021 and currently serving Customers across 84 major towns & trading centres To-date

8,000+ Agents serving as ordering & delivery points in 84 major towns & trading centres

90% formal onboarded suppliers both for trade & non-trade items

Serving over 35,000 customers

Copia in the News

News from across the Region

Copia in the press
Copia expands mobile commerce service to Uganda
Copia Uganda is built on the company’s success in its initial market, Kenya where Copia serves more than 1 million customers and is doubling…
Copia in the press
Mobile commerce platform Copia expands into Uganda
Copia Global, a fast-growing mobile commerce platform built to serve middle to low-income African consumers, has expanded its operations to Uganda…
Copia in the press
Copia Global Raises $50 MIllion To Ramp Up African Expansion
Copia Global announces the company has raised $50 million in a Series C equity round led by Goodwell Investments.