Agents to date
customers
orders delivered to date
Middle to low-income consumers account for 750 million of Africa’s 1.2 billion consumers. Copia serves this high-growth market where traditional retail and e-commerce are unable to reach by leveraging mobile technologies and a network of local agents and proprietary delivery systems.
Copia provides a platform for these customers to gain access to a wide range of products that are delivered at their convenience. We are uniquely positioned to capitalize on key African megatrends such as a rapidly growing, young population with rising purchasing power and rapid adoption of mobile services.
We provide access to a previously underserved market of middle to low-income African consumers. People who do not have internet access can still make purchases through our digitally enabled agents and our frequently updated print product catalogues. Copia’s e-commerce platform is designed to meet the specific needs of Africa’s growing middle- to low-income consumers, saving them time and money.
We serve our customers through three main channels:
Copia leverages cutting-edge technology that links middle and low-income consumers to a variety of quality products that are delivered at their convenience. Consumers can now access life-enhancing products at affordable prices, saving them from travelling to urban retail centers or from simply not having access to them.
Copia avails to its stakeholders (Agents, manufactures, and customers) a logistical ecosystem that allows for an efficient, seamless, and end-to-end linkage across the supply chain. This ecosystem is also linked to global manufacturers and is bringing high-quality products at the lowest possible cost to the customer.
Copia suppliers and manufacturers benefit from the sophisticated data collected. This data, associated analytics, and dashboards provide brands and stakeholders with critical information about the market landscape and consumption behaviors.
By employing best-in-class payment options, Copia enables all consumers, even the unbanked, to transact through cash or mobile money.
Customers browse through our printed catalogs, select their products and place orders through our Agents.
Where customers can use the USSD code *874# to place their orders.
Agents place orders using the Copia App and SMS technology. Each order includes the end customer phone number so that buying patterns can be analyzed.
Order processing and fulfilment is automated in our custom-designed ERP.
Both Agents and customers receive order confirmations and delivery information through SMS.
Warehousing and Logistics use advanced real-time dashboards to monitor progress on kitting and delivery
Orders are QR coded and stickered to goods for scanability at all stages.
Delivery teams use a Delivery App to confirm delivery to Agents.
Agents make payments using mobile money.
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