Who we are

Our Story

Where it all began

Copia, which means “abundance” in Latin, was founded in 2013 by Tracey Turner and Jonathan Lewis, two Silicon Valley veterans. Their vision was to bring the power of mobile commerce to Africans with middle and low incomes, transforming this historically underserved market into empowered global consumers.

Starting in Kenya, where Tracey previously lived, they envisioned mobile interfaces where there is no Internet, commerce where there are no large wallets, quality customer service where trust is low, deliveries where there are no paved roads or addresses, and empowered people where the world sees none.

Today, Copia is one of the fastest-growing retail enterprises in Kenya and Uganda with plans of expanding into other African countries in the coming months. Copia provides a seamless shopping experience to all customers, regardless of their income level, access to technology, or location.

Our Vision

To bring the power of mobile commerce to middle and low-income Africans, transforming this historically neglected market into empowered global consumers.

Market Need & Potential

750 million of Africa’s 1.2 billion population are middle to low-income mass-market consumers. Because of poor road infrastructure, the distribution of consumer goods to this population is highly inefficient, resulting in fewer choices and higher prices. Copia provides a platform for these consumers to gain access to a variety of products that are delivered at their convenience.

Copia is uniquely positioned to capitalize on key African megatrends such as a rapidly growing, young population with rising purchasing power and rapid adoption of mobile services. Here’s how we’re changing people’s lives and businesses in the region.

We provide access to a previously underserved market of middle to low-income African consumers. People who do not have internet access can still make purchases through our digitally enabled agents and our frequently updated print product catalogues. Copia’s e-commerce platform is designed to meet the specific needs of Africa’s growing middle- to low-income consumers, saving them time and money.

‘We enable populations who may not have access to internet connectivity to make purchases through our digitally enabled agents. Where this is not possible, our frequently updated print product catalogues provide the solution.’

The Board

Senior Management

Our code of conduct


The Copia code of conduct outlines the guidelines for staff conduct. It also provides guidance on how to exercise good judgment in ethical matters. While the Code is specifically written for Copia employees and Board members, we expect members of our extended workforce (temps, vendors, and independent contractors) and others who may be temporarily assigned to perform work or services for Copia to follow the Code in connection with their work for us.

Copia Network