Who we are
Where it all began
Meaning “abundance” in Latin, Copia was founded in 2013 by Silicon Valley veterans, Tracey Turner and Jonathan Lewis. Their vision was to bring the power of mobile commerce to middle and low-income Africans, transforming this historically neglected market into empowered global consumers.
Starting in Kenya, where Tracey previously lived, they envisioned mobile interfaces where there is no Internet, commerce where there are no big wallets, quality customer service where trust is low, deliveries where there are no paved roads or addresses and empowered people where the world sees none.
Today, Copia is one of the fastest growing enterprises in Kenya. We bring all consumers a high-quality shopping service regardless of their income level, access to technology or location.
Our VisionTo bring the power of mobile commerce to middle and low-income Africans, transforming this historically neglected market into empowered global consumers.
Market Need & Potential
75% of Africa’s 489 million mass-market consumers are middle to low-income consumers. Due to poor quality road infrastructure, the distribution of consumer products to this population is highly inefficient, resulting in reduced choice and higher prices. Copia provides a platform for these consumers to gain access to a variety of products that are delivered at their convenience.
We are uniquely placed to capitalize on key African megatrends: a fast-growing, young population with rising spending power and rapid adoption of mobile services. Here is how we’re impacting lives & businesses in the region.
‘We enable populations who may not have access to internet connectivity to make purchases through our digitally enabled agents. Where this is not possible, our frequently updated print product catalogues provide the solution.’
Our code of conduct
The Copia code of conduct outlines the guidelines for staff conduct. It also provides guidance on how to exercise good judgment in ethical matters. While the Code is specifically written for Copia employees and Board members, we expect members of our extended workforce (temps, vendors, and independent contractors) and others who may be temporarily assigned to perform work or services for Copia to follow the Code in connection with their work for us.
Facts & figures
Copia founded in 2013 to serve middle to low income African consumers
Over 500 employees as at June 2021
Uganda office Launched in May 2021
25,000+ Agents serve as ordering & delivery points
77% of Copia Agents are women, contributing to the financial well-being of their communities
Serving over 1M+ Customers Today
More than 30% increased income for Agents while enhancing foot traffic to their shops
$52 M in series A, B and C funding secured
Delivers to 22% Kenya’s middle to low-income population
Contributing $6M+ economically in the communities we serve
partner with Copia
We offer suppliers an unrivalled direct route to market with access to a large previously anonymous customer base. Our customer market intelligence enables us to share valuable insights on products with our suppliers. If you are interested in joining, please leave your details below and one of our representatives will respond shortly.