Who we are

Our Story

Where it all began

Meaning “abundance” in Latin, Copia was founded in 2013 by Silicon Valley veterans, Tracey Turner and Jonathan Lewis. Their vision was to bring the power of mobile commerce to middle and low-income Africans, transforming this historically neglected market into empowered global consumers.

Starting in Kenya, where Tracey previously lived, they envisioned mobile interfaces where there is no Internet, commerce where there are no big wallets, quality customer service where trust is low, deliveries where there are no paved roads or addresses and empowered people where the world sees none.

Today, Copia is one of the fastest growing enterprises in Kenya. We bring all consumers a high-quality shopping service regardless of their income level, access to technology or location.

Our Vision

To bring the power of mobile commerce to middle and low-income Africans, transforming this historically neglected market into empowered global consumers.

Market Need & Potential

75% of Africa’s 489 million mass-market consumers are middle to low-income consumers. Due to poor quality road infrastructure, the distribution of consumer products to this population is highly inefficient, resulting in reduced choice and higher prices. Copia provides a platform for these consumers to gain access to a variety of products that are delivered at their convenience.

We are uniquely placed to capitalize on key African megatrends: a fast-growing, young population with rising spending power and rapid adoption of mobile services. Here is how we’re impacting lives & businesses in the region.

‘We enable populations who may not have access to internet connectivity to make purchases through our digitally enabled agents. Where this is not possible, our frequently updated print product catalogues provide the solution.’

The Board

Senior Management

Our code of conduct


The Copia code of conduct outlines the guidelines for staff conduct. It also provides guidance on how to exercise good judgment in ethical matters. While the Code is specifically written for Copia employees and Board members, we expect members of our extended workforce (temps, vendors, and independent contractors) and others who may be temporarily assigned to perform work or services for Copia to follow the Code in connection with their work for us.

The Numbers

Facts & figures

Copia founded in 2013 to serve middle to low income African consumers

Over 500 employees as at June 2021

Uganda office Launched in May 2021

Just under 30,000 Agents who serve as ordering & delivery points

77% of Copia Agents are women, contributing to the financial well-being of their communities

Serving over 1M+ Customers Today

More than 30% increased income for Agents while enhancing foot traffic to their shops


$83.8M in series A, B & C funding secured

Delivers to 22% Kenya’s middle to low-income population

Contributing $6M+ economically in the communities we serve

Copia Network


partner with Copia

Partner Enquiries

We offer suppliers an unrivalled direct route to market with access to a large previously anonymous customer base. Our customer market intelligence enables us to share valuable insights on products with our suppliers. If you are interested in joining, please leave your details below and one of our representatives will respond shortly.