Our Reach
The potential
Consumer spending accounts for 60% of African economic growth, $680B of which is driven by the middle class alone
The global economy is missing out on a massive, untapped, high growth market opportunity. There are 750 million middle and low-income African consumers who spend $680B per year. Formal retail and e-commerce cannot reach the vast majority of them, but Copia’s mobile commerce platform can.
Leveraging a network of digitally-enabled, locally based Agents who operate as ordering and delivery points, we meet consumers where they are – online or offline. Despite poor road infrastructure and no addresses, we have facilitated innovative tech-enabled logistics operations that achieve fast and convenient delivery costs.
Copia Impact
Serving middle to low-income African consumers, regardless of their income level, access to technology or location
Copia doubled its business in 2021 and projects to achieve the same growth in 2022. Today we serve over 1.9 million customers in Kenya and Uganda.
Our Reach
The Market
Copia has a fast-growing network of 30,000 Agents who serve as ordering & delivery points in Kenya and Uganda.
Copia pays Agents a commission on every sold product, increasing their income by more than 30%.
77% of Agents are women, contributing to the financial well-being of their communities
The collaboration between Copia and its Agents also increases foot traffic to Agents’ shops by more than 25%.
Our Network
Our foot print & delivery network
Our current delivery region covers Kenya’s and Uganda’s rural population, with expansion happening all the time. We currently deliver to all or part of the Counties in Central Kenya, Western Kenya, and Rift Valley. Here is a list of where we can be found:
- Nakuru
- Meru
- Nairobi
- Narok
- Kiambu
- Kirinyaga
- Embu
- Kisii
- Migori
- Nyamira
- Homa Bay
- Kisumu
- Siaya
- Vihiga
- Kakamega
- Bungoma
- Nandi
- Machakos
- Murang’a
- Nyeri
- Tharaka Nithi
- Kericho
We also launched our Uganda office with the goal of becoming a Pan-African and global organization in the next five years. Copia has built a network of over 30,000 Agents, small shopkeepers who serve as ordering and delivery points across parts of Kenya and Uganda. This allows customers to choose how they interact and shop with Copia – online on www.copia.co.ke or offline through the Agent.
Copia Network
Responsible sourcing
Copia provides unrivaled, direct access to a large, previously anonymous customer base for our suppliers. We collaborate with key suppliers during community activations and other marketing promotions to increase product awareness and sales. Our customer market intelligence allows us to share valuable insights on products with our suppliers, and Copia is able to fulfil orders on time and in full by leveraging mobile technologies, a network of local Agents, and proprietary logistics systems.
Environmental and Social Policy Statement
We believe that doing the right thing for our people, the communities in which we work, and the environment leads to better business results. Environmental and social best practices are integrated throughout our business, including our supply chain, agent and customer sales, and human resources.
Download our environmental and social policy statement here.
