Most of these mass market customers live in rural or peri-urban areas, and do not have access to conventional retail services like shopping malls and convenience stores.
Copia is currently serving these customers by leveraging technology, strong relationships with suppliers, financial services providers, a network of over 40,000 agents, seamless logistics systems and innovative partnerships. As one of Financial Times fastest growing companies in Africa, we are currently expanding across East and West Africa.
Copia doubled its business in 2021 and projects to achieve the same growth in 2022. Today we serve over 1.9 million customers in Kenya and Uganda.
Our current delivery region covers Kenya’s and Uganda’s rural population, with expansion happening all the time. We currently deliver to all or part of the Counties in Central Kenya, Western Kenya, and Rift Valley. Here is a list of where we can be found:
We also launched our Uganda office with the goal of becoming a Pan-African and global organization in the next five years. Copia has built a network of over 40,000 Agents, small shopkeepers who serve as ordering and delivery points across parts of Kenya and Uganda. This allows customers to choose how they interact and shop with Copia – online on www.copia.co.ke or offline through the Agent.
Copia provides unrivaled, direct access to a large, previously anonymous customer base for our suppliers. We collaborate with key suppliers during community activations and other marketing promotions to increase product awareness and sales. Our customer market intelligence allows us to share valuable insights on products with our suppliers, and Copia is able to fulfil orders on time and in full by leveraging mobile technologies, a network of local Agents, and proprietary logistics systems.
We believe that doing the right thing for our people, the communities in which we work, and the environment leads to better business results. Environmental and social best practices are integrated throughout our business, including our supply chain, agent and customer sales, and human resources.
Download our environmental and social policy statement here.