Our Reach

Our Reach

The Market
Our Footprint
Responsible Sourcing

Our Reach

Across Africa, there are an estimated 800 million middle to low-income, hard-to-reach and largely unbanked consumers

Investor, global economy, Copia Global

Most of these mass market customers live in rural or peri-urban areas, and do not have access to conventional retail services like shopping malls and convenience stores. 

Copia is currently serving these customers by
leveraging technology, strong relationships with suppliers, financial services providers, a network of over 50,000 agents, seamless logistics systems and innovative partnerships.

Our Reach in Numbers 

  • Over 4,000 products accessible on our platform
  • Network of more than 40,000 Agents serving as ordering and collection points
  • 81% of our Agents are women, serving 75% of customers who are also women
  • Over 2 million unique customers annually
  • Currently serving 400,000+ monthly customers in peri-urban and rural areas
  • Fulfilled more than 13 million orders to date

 

 

Copia Impact

Serving middle to low-income African consumers, regardless of their income level, access to technology or location

Copia

Copia doubled its business in 2022 and projects to achieve the same growth in 2023. Today we serve over 1.9 million customers in Kenya.

Our Reach

The Market

Copia has a fast-growing network of 50,000 Agents who serve as ordering & delivery points across Kenya.
Copia pays Agents a commission on every sold product, increasing their income by more than 37%.
81% of Agents are women, contributing to the financial well-being of their communities
The collaboration between Copia and its Agents also increases foot traffic to Agents’ shops by more than 25%.

Our Network

Our foot print & delivery network

Our current delivery region covers Kenya’s rural population, with expansion happening all the time. We currently deliver to all or part of the Counties in Central Kenya, Western Kenya, and Rift Valley. Here is a list of where we can be found:

  1. Nakuru
  2. Meru
  3. Nairobi
  4. Narok
  5. Kiambu
  6. Kirinyaga
  7. Embu
  8. Kisii
  9. Migori
  10. Nyamira
  11. Homa Bay
  12. Kisumu
  13. Siaya
  14. Vihiga
  15. Kakamega
  16. Bungoma
  17. Nandi
  18. Machakos
  19. Murang’a
  20. Nyeri
  21. Tharaka Nithi
  22. Kericho

Copia has built a network of over 50,000 Agents, small shopkeepers who serve as ordering and delivery points across parts of Kenya. This allows customers to choose how they interact and shop with Copia – online on www.copia.co.ke or offline through the Agent.

Copia Network

Responsible sourcing

Copia provides unrivaled, direct access to a large, previously anonymous customer base for our suppliers. We collaborate with key suppliers during community activations and other marketing promotions to increase product awareness and sales. Our customer market intelligence allows us to share valuable insights on products with our suppliers, and Copia is able to fulfil orders on time and in full by leveraging mobile technologies, a network of local Agents, and proprietary logistics systems.

Environmental and Social Policy Statement

We believe that doing the right thing for our people, the communities in which we work, and the environment leads to better business results. Environmental and social best practices are integrated throughout our business, including our supply chain, agent and customer sales, and human resources.

Download our environmental and social policy statement here.