Simplifying

E-commerce for 750 million Middle to Low-Income Africans

Using a mobile application, a network of over 30,000 agents, and seamless logistics systems, Copia provides access to essential products at affordable prices to over 1.6 million customers.

30,000

collection points

Over 1M

customers

Over $6M

Economically Contributed to communities

The potential

Consumer spending accounts for 60% of African economic growth, with the middle-class alone accounting for $680 billion.

Middle to low-income consumers account for 750 million of Africa’s 1.2 billion consumers. Copia serves this high-growth market where traditional retail and e-commerce are unable to reach by leveraging mobile technologies and a network of local agents and proprietary delivery systems.  

Copia provides a platform for these customers to gain access to a wide range of products that are delivered at their convenience. We are uniquely positioned to capitalize on key African megatrends such as a rapidly growing, young population with rising purchasing power and rapid adoption of mobile services.

Copia in the press
Copia Global Raises $50 MIllion To Ramp Up African Expansion
Copia Global announces the company has raised $50 million in a Series C equity round led by Goodwell Investments.
Copia in the press
Getting to know Copia’s CEO Tim Steel
He was a footballer with a Nairobi-based Railway Wanderers back in the day, he climbs mountains for leisure, and he hits the gym for an hour every …
Copia in the press
An e-commerce platform serving unbanked customers in rural Kenya has raised $26 million
The promise of e-commerce over the past decade across Africa’s urban middle class lies in the ease and convenience of making and paying for purchase

what we do

Copia is Leapfrogging Retail

We provide access to a previously underserved market of middle to low-income African consumers. People who do not have internet access can still make purchases through our digitally enabled agents and our frequently updated print product catalogues. Copia’s e-commerce platform is designed to meet the specific needs of Africa’s growing middle- to low-income consumers, saving them time and money.

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The Numbers

Facts and figures

Copia founded in 2013 to serve middle to low income African consumers

Over 600 employees as of January 2022

Uganda office Launched in May 2021

Just under 30,000 Agents who serve as ordering & delivery points

77% of Copia Agents are women, contributing to the financial well-being of their communities

Serving over 1M+ Customers Today

More than 30% increased income for Agents while enhancing foot traffic to their shops

investment-growth-money-profit-bag

$83.5M in series A, B & C funding secured

Delivers to 22% Kenya’s middle to low-income population

Contributing $6M+ economically in the communities we serve

How Copia works

Copia makes it easy for consumers to order and receive goods. Here's how we do it

Copia in the News

News from across the Region