E-commerce for 750 million Middle to Low-Income Africans

Using a mobile application, a network of over 38,000 agents, and seamless logistics systems, Copia provides access to essential products at affordable prices to over 1.9 million customers.

Kenya, Uganda,

and counting...

Copia is currently serving customers and rapidly growing in Kenya and Uganda with additional East African and West African countries expected in the next two years.


E-commerce for 750 million Middle to Low-Income Africans

Using a mobile application, a network of over 30,000 agents, and seamless logistics systems, Copia provides access to essential products at affordable prices to over 1.6 million customers.

Over 38,000

collection points

Over 1.9M


750 million


The potential

Consumer spending accounts for 60% of African economic growth, with the middle-class alone accounting for $680 billion.

Middle to low-income consumers account for 750 million of Africa’s 1.2 billion consumers. Copia serves this high-growth market where traditional retail and e-commerce are unable to reach by leveraging mobile technologies and a network of local agents and proprietary delivery systems.  

Copia provides a platform for these customers to gain access to a wide range of products that are delivered at their convenience. We are uniquely positioned to capitalize on key African megatrends such as a rapidly growing, young population with rising purchasing power and rapid adoption of mobile services.

our process

Copia makes it easy for consumers to order and receive goods. Here's how we do it

what we do

Copia is Leapfrogging Retail

We provide access to a previously underserved market of middle to low-income African consumers. People who do not have internet access can still make purchases through our digitally enabled agents and our frequently updated print product catalogues. Copia’s e-commerce platform is designed to meet the specific needs of Africa’s growing middle- to low-income consumers, saving them time and money.

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the potential

How Copia Works

Copia customer using mobile commerce

Mobile & E-commerce

Copia leverages cutting-edge technology that links middle and low-income consumers to a variety of quality products that are delivered at their convenience. Consumers can now access life-enhancing products at affordable prices, saving them from travelling to urban retail centers or from simply not having access to them.


Copia avails to its stakeholders (Agents, manufactures, and customers) a logistical ecosystem that allows for an efficient, seamless, and end-to-end linkage across the supply chain. This ecosystem is also linked to global manufacturers and is bringing high-quality products at the lowest possible cost to the customer.

Data & Analytics

Copia suppliers and manufacturers benefit from the sophisticated data collected. This data, associated analytics, and dashboards provide brands and stakeholders with critical information about the market landscape and consumption behaviors.


By employing best-in-class payment options, Copia enables all consumers, even the unbanked, to transact through cash or mobile money.


We serve our customers through three main channels:

Agent Shops

Where customers can browse through our print catalogs, select their desired products and place their orders through the Agents.


Where customers can use the USSD code *874# to place their orders.


Where customers can use our website to browse through our products and place their orders.

Our Technology


Mobile ordering

Agents place orders using the Copia App and SMS technology. Each order includes the end customer phone number so that buying patterns can be analyzed.

Digital Payments

Agents make payments using mobile money.

Real Time Communication

Both Agents and customers receive order confirmations and delivery information through SMS.

Automated Processing

Order processing and fulfilment is automated in our custom-designed ERP.

QR Coding

Orders are QR coded and stickered to goods for scanability at all stages.

Mobile Delivery Tracking

Delivery teams use a Delivery App to confirm delivery to Agents.

Sophisticated Logistics Software

Warehousing and Logistics use advanced real-time dashboards to monitor progress on kitting and delivery

The Numbers

Facts and figures

Copia founded in 2013 to serve middle to low income African consumers

Over 1,460 employees as of June 2022

Uganda office Launched in 2021

Over 38,000 Agents who serve as ordering & delivery points

77% of Copia Agents are women, contributing to the financial well-being of their communities

Serving over 1.9M+ Customers Today

More than 30% increased income for Agents while enhancing foot traffic to their shops

Delivers to Kenya and Uganda's middle to low-income population.

Copia in the News

News from across the Region