WHAT WE DO
The global economy is missing out on a massive, untapped, high growth market opportunity. There are 750M middle and low-income African consumers who spend $680B per year. Formal retail and e-commerce cannot reach the vast majority of them but Copia's mobile commerce platform can.
The advent of mobile technologies is the game changer. Copia was built to bring regular Africans quality goods at low prices, regardless of their income level, access to technology or location. In this way, mobile commerce becomes Africa’s next big leapfrog solution.
Leveraging a network of digitally-enabled, locally based agents who operate as ordering and delivery points, Copia meets our consumers where they are – online or offline. Mobile money enables even the unbanked to transact. Our internally managed, tech-enabled logistics operation achieves best in class delivery costs despite poor road infrastructure and no addresses.
Copia transforms middle to low income Africans into empowered global consumers.
HOW COPIA WORKS
Copia makes it easy for underserved consumers to order and receive goods.
WHAT COPIA SELLS
WHAT COPIA SELLS
Transport
School Supplies
Personal Care
Household
Health
Food
Farm
Energy
Construction
Electronics
Beauty
Baby
OUR CUSTOMERS
Copia serves over 1 million customers in rural areas.
Our customers live in areas where access to supermarkets and other formal retail is not available. The global economy has passed them by and seeks its fortune elsewhere. We know different. Through Copia, our customers not only get what they need delivered, they learn about new products and become connected to the global economy.
Copia makes life easier for our customers by providing:
Savings
Our Customers save money by not having to spend bus or motorbike fare to reach their nearest shopping centre
Convenience
Our Customers save time by shopping and receiving goods without having to leave the neighbourhood
Quality
Our Customers are assured of goods sourced from reputable manufacturers and distributors
Choice
Our Customers can access a wide range of brands and goods
Affordability
Our Customers can rely on affordable prices
We also provide an online shopping site that allows urban or diaspora customers to buy goods for delivery to their family and friends in rural areas.
And we work with financial and agricultural institutions to serve their members and workers.
OUR AGENTS
Copia empowers over 22,000 Agents in Kenya.
Our Agents are business people operating small retail outlets, hair salons, tailors and kiosk stores in the communities where we work. They recruit Copia customers, advise them on available products and promotions, place orders, pay and receive deliveries. All this with no financial outlay or inventory requirement upfront. And they receive a commission on all products sold. That increase in income, averaging 37%, often takes them from struggling to financially secure.
Income
On average our Agents report an increase in income of 37%. They use this to pay school fees, pay rent, buy livestock or expand their businesses
Training & Support
Our Copia Business Advisors assist the Agents to increase their sales and commissions through Copia
Increased Traffic
Copia helps drive traffic to their stores so they receive the benefit of additional customers for their original business
WHERE WE DELIVER
Copia's state-of-the-art distribution system has revolutionized last mile distribution in rural Africa.
Copia’s current delivery region covers 22% of Kenya’s rural population with expansion happening all the time. We currently deliver to all or part of the following 8 Counties in Central, Western and Rift Valley in Kenya:
- Embu
- Kiambu
- Kirinyaga
- Machakos
- Murang’a
- Nakuru
- Nyandarua
- Nyeri
- Tharaka Nithi
- Western Kenya
We will shortly be expanding to Meru, Kisii and Uganda with the goal of becoming a pan-African and global organization in the next five years.
OUR TECHNOLOGY
Copia brings innovative and modern solutions to rural populations
OUR SUPPLIERS
Copia has fulfilled over 5 million orders.
Access
With Copia, suppliers cut out all the middlemen and get direct access to consumers
Partnerships
We encourage key suppliers to partner with us in community activations and other marketing promotions to increase awareness and sales of their product
Knowledge
Since we collect the end customer phone number with every order, we can provide direct insight into consumer buying patterns for your brands and those of your competitor
Copia Global is the first and only mobile commerce platform built to serve middle to low income African consumers, regardless of their income level, access to technology or location. By harnessing mobile technologies, a network of local Agents and proprietary logistics technology, Copia serves a high growth market that formal retail and e-commerce cannot reach.
Copia Office
Tatu City, Nairobi Kenya