E-Commerce For
Underserved Consumers

WHAT WE DO

Copia makes living easier - everyday.

There are three billion middle and low-income consumers at the base of the economic pyramid in the developing world. Imagine the impact - and the opportunity - of bringing goods and services to their doorstep, of providing a state-of-the-art shopping experience, of respecting them with advanced levels of customer service and of engaging with them as empowered consumers.

This is what Copia does. It is the best of Amazon plus Fedex plus a healthy dose of emerging market expertise. The advent of mobile technologies is the game changer – enabling Copia to provide a profitable, high quality shopping service to the base of the pyramid customer for the first time in history.

Our goal is to make living easier – everyday – by delivering underserved consumers the choice, convenience and opportunity they deserve through a network of digitally-enabled Agents located close to their home.

HOW COPIA WORKS

Copia makes it easy for underserved consumers to order and receive goods.

We will soon be offering urban consumers the opportunity to purchase goods for their rural relatives and have them delivered to an Agent in their village. Contact us with your email and phone number if you are interested in being notified when we launch this service.

WHAT COPIA SELLS

Personal Care
Personal Care
Health
Health
Household
Household
School Supplies
School Supplies
Electronics
Electronics
Transport
Transport
Energy
Energy
Construction
Construction
Beauty
Beauty
Farm
Farm
Baby
Baby
Food
Food

WHAT COPIA SELLS

OUR CUSTOMERS

Copia serves over 150,000 consumers in rural areas.

Our customers live in areas where access to supermarkets and other formal retail is not available. The global economy has passed them by and seeks its fortune elsewhere.   We know different. Through Copia, our customers not only get what they need delivered, they learn about new products and become connected to the global economy.

Copia makes life easier for our customers by providing:

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Savings

Our Customers save money by not having to spend bus or motorbike fare to reach their nearest shopping centre

convinience

Convenience

Our Customers save time by shopping and receiving goods without having to leave the neighbourhood

Income

Quality

Our Customers are assured of goods sourced from reputable manufacturers and distributors

choice

Choice

Our Customers can access a wide range of brands and goods

affordability

Affordability

Our Customers can rely on affordable prices

OUR AGENTS

Copia empowers over 3,000 Agents in Kenya.

Our Agents are business people operating small retail outlets, hair salons, tailors and kiosk stores in the communities where we work. They recruit Copia customers, advise them on available products and promotions, place orders, pay and receive deliveries. All this with no financial outlay or inventory requirement upfront. And they receive a commission on all products sold. That increase in income, averaging 37%, often takes them from struggling to financially secure.

income

Income

On average our Agents report an increase in income of 37%. They use this to pay school fees, pay rent, buy livestock or expand their businesses

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Training & Support

Our Copia Business Advisors assist the Agents to increase their sales and commissions through Copia

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Increased Traffic

Copia helps drive traffic to their stores so they receive the benefit of additional customers for their original business

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Irene Mueni

Machakos County, Matungulu Sub-County

Agent Since July 2016

Irene is a single mother. Because of Copia, she can finally afford to build a family home while still managing to provide for her children.

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Grace Wangeci

Nyeri County, Othaya Sub-County

Customer Since January 2017

Grace is a school teacher who is grateful to Copia because of the time it has saved her. She used to run from school at the end of the day to make it to the next town to shop but now she can comfortably work while knowing her shopping is on the way.

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Colletta Mwende

Machakos County, Ndithini Village

Agent Since September 2016

Colletta has been a Copia Agent since 2017. The fees she earns from commissions have helped her pay school fees for her two children. 

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Christopher Njoroge

Machakos County, Matuu Village

Customer Since November 2016

Christopher is a local vendor. With Copia, he doesn't have to stop his business to go shopping. With the amount of money that he has saved, he is able to employ someone else to help him with his business.

gathogo

Boniface Gathogo

Murang'a County, Mungaria Village

Agent Since August 2017

Boniface runs an Agrovet/Hardware. Before Copia, he was saving to add a section for food products in his small shop.  But now, through Copia, he can sell thousands of products without tying up any capital.



beatrice

Beatrice Wairimu

Nyeri County, Mutwe Wathi Village

Customer Since February 2017

Beatrice belongs to a women's group that has a merry go round. With the collections, the group is able to easily shop  from Copia without inconveniencing any of the members.

mutito

Titus Mutito

Murang'a County, Sabasaba Village

Agent Since July 2016

Titus has focused on serving women’s groups (“chamas”) and increased his commissions as a result.  He visits at least one chama per week and ensures members place personal orders as well as group orders.

sila

Dominic Sila

Machakos County, Oldonyo Sabuk Village

Customer Since July 2016

Dominic is a builder and is able to shop without interfering with his daily work. He makes his orders and continues with his work. He is able to meet his deadlines because he doesn't have stop his work to go shopping for materials.

WHERE WE DELIVER

Copia's state-of-the-art distribution system has revolutionized last mile distribution in rural Africa.

Copia’s current delivery region covers 22% of Kenya’s rural population with expansion happening all the time. We currently deliver to all or part of the following 8 Counties in Central and Rift Valley in Kenya.

  • Embu
  • Kiambu
  • Kirinyaga
  • Machakos
  • Murang’a
  • Nakuru
  • Nyandarua
  • Nyeri

We will shortly be expanding to Tharaka Nithi, Meru, Western Kenya and Uganda with the goal of becoming a pan-African and global organization in the next five years.

OUR TECHNOLOGY

Copia brings innovative and modern solutions to rural populations

Mobile Ordering

Agents place orders using the Copia App and SMS technology.   Each order includes the end customer phone number so that buying patterns can be analyzed

Digital Payments

Agents make payments using mobile money

Real-time Communication

Both Agents and customers receive order confirmations and delivery information through SMS

Automated Processing

Order processing and fulfillment is automated in our custom-designed ERP

QR Coding

Orders are QR coded and stickered to goods for scanability at all stages

Mobile Delivery Tracking

Delivery teams use a Delivery App to confirm delivery to Agents

Sophisticated Logistics Software

Warehousing and Logistics use advanced real-time dashboards to monitor progress on kitting and delivery

OUR SUPPLIERS

Copia has fulfilled over 1,000,000 orders.

  • Access

    With Copia, suppliers cut out all the middlemen and get direct access to consumers

  • Partnerships

    We encourage key suppliers to partner with us in community activations and other marketing promotions to increase awareness and sales of their product

  • Knowledge

    Since we collect the end customer phone number with every order, we can provide direct insight into consumer buying patterns for your brands and those of your competitor

Copia makes living easier - everyday. We deliver underserved consumers and their communities the choice, convenience and opportunity they deserve through a network of digitally-enabled Agents located close to their home.

Copia Office
Tatu City, Nairobi Kenya